Loyalty Marketing Manager - Targeted Offers (Brand/Partners)

It's an exciting time in Loyalty at Morrisons, we're looking for a Marketing Manager to join our expanding team. You will spend your time working with our key strategic brands and partners to deliver relevant targeted offers and communications for our customer whilst simultaneously meeting the objectives of our Brand partners. You will work closely with our brand partners to secure additional investment that translates to value for our Loyalty customers.

This role involves directly engaging with our commercial teams and with key strategic brands to build strong, enduring partnerships that align with Morrisons overall targeted marketing strategy while enhancing the customer experience/offering for our Loyalty customers 

We want this person to be able to own and improve our partner/brand  targeted offer and communications strategy whilst securing brand investment, building relationships, and continuing to evolve and improve our More Card offering for our customers.

This role is a highly commercial role so strong analytical and numerical skills are key to the success of the role, as is thinking creatively with an entrepreneurial attitude to try new things and make change happen.

Great communication skills, the ability to work with stakeholders (internal & external) and manage sales targets are essential.

Some of your responsibilities will include:

• Development of the targeted brand offer value strategy to ensure relevant and timely offers for our customers; translating this into an activity plan for execution.

• End-to-end responsibility for targeted brand activations including planning, implementation and continuous optimisation based on business objectives in an effort to drive both effectiveness and efficiency.

• Lead strategic brief responses which identify key insights,audience strategy, role for channels and measurement approach.

• Work with our evolving data & decision engine capability to help shape intelligent offers for our customers

• Collaborate with a breadth of internal stakeholders such as the Morrisons Retail Media team, trade and commercial teams, plus insights and data teams .

• Lead in the creation of post-campaign analysis. Help narrate the story of the campaign from strategic recommendation to final performance and future recommendations for our brand partners.

• Follow best practice to ensure all communications and activities are compliant with customer data regulations

• Manage Air Traffic Control to ensure relevant, compliant and optimised offerings for our customers.

For this role, we’re looking for someone who is:

• Customer Focussed with a great understanding of retail loyalty programme

• Analytical and numerical skills and commercial thinking

• Strong organisational skills with an ability to prioritise a demanding workload

• Effective stakeholder management, the ability to work with other teams effectively

• Strong work ethic with high levels of drive and personal resilience

• Strong listening skills with a positive, ‘Can Do’ attitude

• Organised & able to manage numerous projects simultaneously

• Creative thinker

• Follow, adapt and manage processes.

• Understanding of GDPR principles

Our modern Head Office on the edge of Bradford is home to our different support teams from tech, marketing and finance to HR, trading and supply chain.

Alive with activity, this is where decisions are made and our corporate teams make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, newsagents and subsidised restaurant all within commuting distance of Leeds, Manchester and the Yorkshire Dales - always with free parking.

We host regular seasonal events and you’ll often find our suppliers on site sharing details of their latest product. We’re also committed to fundraising for our current charity partner.

Our business is fast paced and ever changing, as such we’ve lots of opportunities for you to play your part in our success. We’d love to meet you…

Some of the benefits you can expect as follows;

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